Keywords Are King

There are a number of different tactics that people use in their online businesses, but there is one thing that ties all of these tactics together, keywords are king! Every single tactic used by a business today successfully is successful primarily because somewhere in that tactic there are keywords that make the tactic work. Keywords determine almost everything imaginable on the internet and that is exactly why Keywords are King in the land of online internet marketing and home based business online.

Importance of keywords

The importance of keywords has to do with search engines. How many times have you been interested in learning about a specific something and then searching online for that specific something in a search engine like Google, Yahoo or MSN? If you are like most people that have used the internet, the answer is quite often. While some people might exclusively search online encyclopaedias and other products like that, at the same time most of the people will use search engines to look over the internet and this amounts to hundreds of millions of people conducting billions of searches each day.

The keywords that you use on your website are going to be the keywords that they put into the search engines if you do the keyword placement correctly and that ultimately means that keywords are directly linked to search engine success and this is exactly why they are so important in the grand scheme of things.

Plan of Attack

Having a plan of attack for your keywords when you set up your website is always a good idea. The best way to formulate that plan of attack is to first thing of keywords directly related to the website that you are building. For example, a website on Slim-Fast would greatly benefit from keywords like "weight loss", "diet" and "diet drink". Once you have a list of very obvious keywords, your goal is then to run those keywords through keyword tools and figure out what people have been searching for in relation to those words and compile a list of keywords in this way. Then, come up with synonyms and search for the synonyms. It is a good idea to have at least 100 keywords for a website before you formulate your plan of attack and going through this process will ensure that you probably end up with a lot more.

Search Engine Optimization

Part of your plan of attack has to revolve around getting those keywords into places on your website where they will attract the interest of the search engines and the process of doing this is known as search engine optimization. Search engine optimization essentially means getting important keywords into the titles and sub-titles of the website pages that you have and also making sure that keywords are sprinkled throughout the text in appropriate percentages. All of this is very difficult to master but easy to learn the basics of, so if you are putting together a website learning the basics of search engine optimization is a very good idea and remember keywords are king!!

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Advertising on a Limited Budget

Starting a small business can be trying under the best of circumstances. You’ve had your idea, you had the gumption and resourcefulness to acquire enough funds to open, and you’re quite sure that if enough people find out about your business, you’re going to make a fortune; or at least enough to make a living off of. But that’s the rub. How will people find out about your business in the first place? Your advertising budget may be meagre or nonexistent. If this is the case, you’ll be dead on arrival if you don’t find some free or cheap methods of attracting people to your business. Here are a few ways you can advertise on the cheap. They may not sound like much, but they’ll help get the ball rolling when you have no other options.

The first thing you need to do is get a website. You can likely find a domain name for under $10, and find a hosting service that will only charge you about that much a month to keep a website. This is essential in today’s internet age, even if you plan on doing no selling on the actual website. You can do all kinds of things with a website, and if you devote yourself to learning search engine optimization techniques, soon you can be near the top of a Google search for the genre of your business. As an addendum to this, make sure you add your website address to the signature of your outgoing emails. Getting business cards will be another step along your cheap advertising route, and you’ll want to add your website to these as well.

Bumper stickers don’t cost much to make up, and if they’re colourful and creative, people will naturally want them. Put the first one on your own car. After all, if you aren’t willing to toot your own horn, why would anyone else? Along the same lines, get some T-shirts made up and wear your T-shirt to public places, particularly places that might be hangouts for your targeted audience.

The most powerful form of advertising is, and always has been, word of mouth. If you are starting up a small business and have done even a modicum of research into what this entails, then you’ve doubtlessly heard this over and over again. What does this mean to you, though? After all, you can’t force people to talk about your business. No, but you can provide the best service, selection, something. If you are the best at what you do in at least one area, people will talk about you in a favourable light. Nowadays, it is increasingly difficult to find two commodities that should be as cheap as table salt: friendliness and good service. These two things don’t cost you a dime, but supplying them will make a big difference in the success or failure of your business.

A Few Ideas on Internet Marketing

Promoting your small business on the internet is crucial in today’s world. The entrepreneur who ignores this gold mine of potential opportunity does so at his or her own peril. There is too much to be gained through marketing on the internet, and little to be lost. If your company is internet based to begin with, this is a no-brainer, of course. But things are rapidly changing on the Web, and those marketing strategies that worked a few years ago may not work as well today. Here are a few things you can do to expose your business to potential new customers that work today, but may not in a few years.

SEO. Search engine optimization. For the internet entrepreneur who wants their website to be a success, this is the first step toward ensuring that success. Unless you have unlimited funds with which to advertise your product, this is a step you cannot afford to skip. Optimizing your website is the equivalent of building your brick-and-mortar store in a major shopping district as opposed to halfway down a dirt road with an old rusty sign pointing in the other direction. Its importance cannot be overstated. There are many facets to SEO, and not enough room in this article to get into them. Fortunately, few topics have been as exhaustively written about. Do a Google search of your own, and you will find plenty to read.

Pay Per Click. This is another fine way to get your internet business off and running. This service is offered by Google, Yahoo!, and MSN, to name a few. With Google AdWords, you’re going to have the most potential traffic, but you may also have the most competition for the best keywords. What does this mean? Well, AdWords (and the others) work by letting you create an advertisement (usually a headline and a couple of sentences). You then must choose the keywords that will activate your ad. Then you place a bid on how much you’re willing to pay per click of your ad, depending on each keyword. It all sounds a lot more confusing than it is. The benefit of this type of advertising (as opposed to, say, banner advertising), is you only pay when you have been ensured of a visitor. Of course, what you do with that visitor is up to you and your own marketing skills.

Articles and inbound links. Next to SEO, this is the most powerful section of strategy for the up and coming internet business owner. In order to move up in the search engine rankings, you must have incoming links (backlinks, as they’re called in the SEO world). When the search engines see a website with a lot of natural inbound links, they begin to see the website as an authority on whatever subject the site is about. Thus, the site’s ranking begins to improve. There are many ways to go about getting backlinks, but one of the best ways is through writing articles. There are article “farms” on the internet, which host your articles for free and then sell them or give them away to other website owners, who are hungry for content. This benefits you because at the end of the article you will have included your name and a link to your website. Every time someone grabs your article to put on their website, you get another important link.

There are a million successful strategies for marketing on the internet, but these are the three building blocks. Go and research them, and your business will be the better for it.