Monday 17 December 2007

Making the Most of Your First Marketing Network Year

The first marketing network year as a brand new network marketer will make or break your business. Make no mistake, there are plenty of marketers who will dabble in one multi level marketing (MLM) scheme or another for the duration of years or even decades, but the actual success or failure is determined during that crucial first year. Unlike any other type of business, MLM relies heavily on hitting the floor running rather than taking the old adage to heart that slow and steady will win the race. As a matter of fact, making the most of your first marketing network year will not only establish your success or failure in the particular venture you are engaged, in but instead it will foreshadow success or failure for the future as well!

To start off your first marketing network year in the right direction, take a bit of time to set goals. Granted, this is not one of those go there and do it bits of advice, but if you take the time to put in writing what you want to get done tomorrow, which achievements you wish to see by the end of the week, where you want to be a month from today, and where a year from today will find you, the odds are good that you will have a far shot at attaining those goals. After all, if your goal is to be $50,000 richer in 365 days, you will want to break down this goal into smaller, reachable goals you can shoot for! Failure to set goals will leave you 364 days from now betting the farm on the scratch and win ticket.

Probably the first goal dealing with your first marketing network year success will rest on your success in sales. No matter what the product is you are going to present to the public at large, the only way to succinctly and authoritatively speak on the item is to be using it yourself! Knowing the product’s strengths and weaknesses will go a long ways to winning customers and providing great customer service while at the same time learning to overcome consumer objections. For example, if you will be selling a wellness product such as a vitamin drink but it does not really taste all that great, you will be able to overcome that objection if you can honestly attest to the fact that sticking with the drink regimen for five days will give the consumer a lot more energy that she or he knows what to do with! Yet you can only actively sell this line of product with conviction if you indeed use it and are aware of the bad taste as well as the amazing properties it will showcase within five days!

Last but not least, to truly make that first marketing network year a sound success, spend a lot of time with your up line sponsors and mentors. A lot of newbies fall into the down line trap and immediately set to starting their own down line, missing the skills and knowledge needed to adequately recruit, train, and then tend to their down line. By spending a lot of time listening to and learning from your up line, however, you will get tipped off not only where to find the most qualified down line candidates but also learn the nuts and bolts of the business, which you can then pass on!

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