Thursday 20 December 2007

Marketing MLM Network Training Materials

There is no shortage of websites marketing MLM network training materials on the Internet. As a matter of fact, it appears as though an entire cottage industry has sprung up around the network marketing business. The product at hand is the ubiquitous e-book or online training course that seeks to make current network marketers into more successful, profitable, and confident sellers. Similarly, this same market has a wide appeal to the fledgling network marketer who understands that a lot must be learned about marketing in general and the business of network marketing in particular in order to make it in this highly competitive field.

If you are in the field of marketing MLM network training materials you will find that you have a lot of company, some of which is laughably inept while the overwhelming majority seems to have majored in online marketing! Competing with this multitude of available material makes it challenging to have your product stand out, and it is not surprising to see many training materials advertised with seemingly impossible claims.

You know the outlandish claims that are being made; usually they revolve around some secret to online marketing that nobody but the purveyor of the material knows; in other cases the gimmick is a giveaway of things, such as free lead generating software or lead tracking software. Even as these approaches work well and will get unsuspecting marketers to part with their hard earned money, the odds are stacked against there ever being any repeat business or even word of mouth referral traffic. Since you are in business to stay in business, shady dealings and letdowns of your unsuspecting customers will be far from your mind.

Marketing MLM network training materials that are on the up and up is actually easier than you think! Here are some tips:

* Offer solid advice. Do not include common knowledge items but instead focus on strategy, tried and true methodology, and provide optional career counselling after the e-book sale.

* Take an interest in your clients. If one of them goes on to become a successful work from home entrepreneur, you want to know about it because it makes for some great advertising slogans!

* Find free items to give away. This could be software, e-books, and other goods that cost little or nothing and which may be downloaded via the computer. They are a great motivator to have visitors purchase your e-book.

* Do not promise the blue off the sky but instead set realistic goals that your clients can reach. Do not tell a potential customer that they will learn how to make money while they sleep, but instead promise that they will have a solid understanding of residual income which continues to accumulate even when they are away from the computer. Trust them to put two and two together!

* Last but not least, offer a money back guarantee. If a client is unhappy do not argue and fight and instead use the criticism offered to either adjust your product or marketing campaign.

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