Marketing UK MLM (multi level marketing) opportunities in the US does not have to be as hard as it might originally sound. Of course, your approach will vary considerably if you are located within the Unites States itself or if you are operating from within the borders of the United Kingdom. It is important to realize that as a small home base business entrepreneur your tax situation may be affected if you market a product that hails from across the pond, so it will be a wise course of action to check in with your tax accountant for some advice!
If you are located within the UK, marketing UK MLM network opportunities in the US will require you to find an angle that will make it palatable for Americans to do business with you. In other words, what are you offering that US residents cannot find within their borders? Conversely, if you are located within the US and will market a foreign MLM opportunity, why would other Americans want to participate in this program? What is so different, unique, and amazing about this program that none of the homegrown programs will be able to duplicate? Even if your leads do not ask these questions, you need to be prepared to answer them. After all, there are plenty of opportunities in the United States for network marketers; marketing a UK program will raise some eyebrows but at the same time most likely give you quite a leg up since simply by its existence it will give the appearance of being something the American market either needs or does not offer.
Next, make sure that your website will provide an easy conversion from the British currency to the American dollar. This will help interested parties decide what the expense associated with the product or service will be, but also what the projected profit margin promises. Quite obviously your site will need to address a number of other issues, including the kind of customer service that may be expected when dealing with a company in the UK, the delivery of the product, the time frame for payment, and of course the up line attention a US down line could expect.
Marketing your UK MLM network opportunities in the US is best done with a combination of offline and online approach, with the off line ads exceeding the online publicity. The goal is the creation of a qualified leads pool which can then serve to saturate the online market once a down line, or several down lines, are firmly put in place. Remember: it is only the risk taking entrepreneur who will sign on for the down line of a British company, whereas the average network marketer will want to play it safe and thus prefer to sign on for an American down line. This will necessitate the creation of a core group of risk taking network marketing professionals who will make the most of the opportunity and who will not shy away from profiting from a foreign program. Such entrepreneurs are best converted, if you will, in a face to face meeting, making the off line marketing approach the most viable.
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